Tired of feeling stuck on the content hamster wheel? In this episode, I chat with Pinterest pro Meagan Williamson about how to use Pinterest as a sustainable podcast marketing strategy. If you've ever wondered how to grow your podcast audience without being glued to Instagram, this conversation is your permission slip to try something new. Meagan breaks down the Pinterest mindset shift, shares real client success stories (including a $5K coaching package from one pin!), and gives us simple steps to get started right away.

Meet the Expert

Meagan Williamson has been a Pinterest marketing expert for over a decade, helping entrepreneurs grow their reach and revenue without burning out. With a background in psychology and a love for teaching, Meagan brings a refreshingly down-to-earth approach to Pinterest strategy that works in the real world—especially for women juggling podcasting, business, and life.

Topics Discussed in This Episode

• The Pinterest mindset shift every podcaster needs

• Why Pinterest is different from social media

• How to think like your audience and "solve what they search"

• What types of content perform well on Pinterest

• A simple Pinterest strategy for beginners

• Real-life success stories, from bloggers to coaches

• Using seasonal and trending topics to boost visibility

• Keyword tips that aren’t scary or technical

• Why consistency > perfection on Pinterest

• How Pinterest fits into a sustainable podcasting strategy

Key Takeaways

• Pinterest is a visual search engine—not social media—so treat it that way.

• Think like your ideal listener: what are they searching for, and how can you help?

• Start small: one pin is better than none, and consistency compounds.

• Pinterest content lives longer and works harder than Instagram posts.

• You don’t need fancy tools or perfect strategy to see results—just start.

Timestamps

(00:00 ) Why I love Pinterest for my podcast

(00:57 ) Meet Meagan Williamson

(01:48 ) The Pinterest mindset shift

(03:09 ) How to think like your podcast audience

(05:49 ) Real-life Pinterest success stories

(10:03 ) Pinterest explained

(16:29 ) Pinterest’s compounding results

(23:06 ) A simple starter strategy

(29:53 ) Seasonal content tips

(33:16 ) The truth about pin frequency

(34:43 ) Best pin formats for podcast growth

(35:58 ) Megan’s #1 piece of advice

(36:55 ) My course: Pinterest Magic for Podcasters

Links & Resources

• Pinterest Magic for Podcasters Course

• Megan's Viral Pin Guide

• Megan’s Website

• Follow Megan on Pinterest

• Follow me on Instagram

• Follow me on Threads