Ever wonder how people actually find your podcast? In this episode, I’m breaking down the basics of podcast SEO—what it is, why it matters, and how to start using it right now to grow your show. These simple, repeatable strategies will help your podcast get discovered on both podcast apps and Google—without burning you out.

Hi, I’m Andi Smiley, your friendly podcast guide and podcast coach for women who want to grow their shows sustainably. I’ve built my podcast through smart, low-stress marketing strategies like SEO and Pinterest and I’m sharing the exact steps with you.

Topics Discussed in This Episode

• What podcast SEO is and why it matters

• How to brainstorm the right search phrases

• Using Google autocomplete to expand your keyword list

• Where to place keywords in your podcast content

• Why you don’t need to rename your podcast to improve SEO

• How Pinterest supports long-term podcast growth

• Real-life results from my own Pinterest strategy
  

Key Takeaways

Podcast SEO isn’t as hard, or technical, as it sounds. It starts with knowing what your listener is searching for, using those phrases naturally in your titles and descriptions, and repeating the process across all your content. The best part? Once you’ve done it, those strategies keep working in the background while you go live your life.

Timestamps

(00:00 ) Intro & who this episode is for

(00:37 ) How Pinterest helped grow my podcast

(01:26 ) Step 1: Brainstorm podcast seo keywords

(01:56 ) Step 2: Use Google to expand your podcast seo keywords

(02:41 ) Step 3: Add podcast seo keywords everywhere

(03:26 ) Step 4: Repeat across your content

(03:58 ) One simple step to get started

Links & Resources

• Grab the free checklist: Is Pinterest Right for Me?

• Connect with me on Instagram

• Connect with me on Threads

• Subscribe to the show so you don’t miss next week’s Pinterest episode!