How to Increase Email Open Rates (5 Ideas)

Hopefully you're sending an email newsletter at least once per month. If not, here's why you should start.

Data from Pew Research shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day.

This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like.

Are you taking advantage of this opportunity by showing up for your audience with email newsletters?

Sending email newsletters can help you attract and retain customers with personalized messages that promote your content, brand and services.

You can segment contacts and use personalization techniques to deliver messages that customers can’t ignore. The bottom line is, your email newsletter database is valuable.

After all, these people signed up to receive your content, so they're expecting you to engage with them on a regular basis. And yet, the average email open rate in 2020 was 18%.

That means less than one of every five subscribers you’ve earned looks at the content you send.

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