How to Increase Market Share – The Case of Decommoditizing the Potato
Update: 2021-12-01
Description
“Why aren’t they eating our products every day?” – Ingeborg Blaauw, Aviko’s intl. marketing manager, explains how the brand surpassed $1Billion by adding more value to the most generic of products – the potato. A case study on over a decade of outstanding marketing work:
- Bringing the potato higher on the decision-making tree;
- The role of the potato and ‘the cooking week’;
- Emotional sameness and universal concepts;
- Patterning, segmentation, and behavioral design;
- and more
“Bananas and apples are different but we eat them in the same way.” — Ingeborg Blaauw
Listen now if you want to give more meaning and value to consumer products and see how you can make your brand a greater part of consumers' life.
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
