Selling From the Heart: Why Authenticity, Not Performance, is the Future of Sales

This conversation goes straight to the heart—literally—with bestselling author and award-winning podcaster Larry Levine, who is on a mission to disrupt the sales profession with a radically human message: No More Empty Suits.

In a world obsessed with performance, Larry brings us back to what really builds trust—authenticity, presence, and heart. After 30+ years in B2B sales and realizing how broken the traditional sales script had become, Larry now leads a movement that encourages professionals to throw out manipulative tactics and embrace who they really are.

This episode is full of powerful mic-drop moments and honest truths. If you've ever felt like you're faking it in order to succeed—or that your relationships are surface-level at best—this conversation will call you in, not out. Lisa and Larry break down how showing up with your whole heart is the competitive advantage in today's trust-deficient world.

Key Takeaways

• "Selling from the Heart" isn't a tactic—it's a movement rooted in authenticity and integrity.

• The traditional, transactional sales script is outdated and costs us trust and long-term relationships.

• Trust is built not with performance, but with presence and vulnerability.

• "It's hard to sell from the heart if you don't know what's in your heart."

• Long-term success is a byproduct of consistency, discipline, and self-awareness.

• Most salespeople don't really know their clients—they just think they do.

• If leaders want heart-centered sales teams, they have to model it from the top.

• Authenticity = congruent walk and talk.

• IQ might get your foot in the door, but EQ builds lasting client loyalty.

CONNECT WITH LARRY

Selling In a Post-Trust World Book: https://sellinginaposttrustworld.com/

Selling from the Heart Website: https://sellingfromtheheart.net/ 

Selling from the Heart Podcast: https://www.sellingfromtheheartpodcast.com/ 

Selling from the Heart Book: https://book.sellingfromtheheart.net/ 

LinkedIn: https://www.linkedin.com/in/larrylevine1992/ 

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