What happens when a leader chooses doing the right thing over profit?

In this episode, Tonichi Achurra-Parekh shares her powerful journey from answering phones to calling the shots. She unpacks what it really means to lead people, build an inclusive workplace, and stay grounded in purpose, even when pressure mounts.

This is not your typical corporate success story. It’s a wake-up call for leaders who want to humanize how they lead and create real, lasting impact.

Key Highlights:

• Why Tonichi believes leadership is about service, not status.
• Her personal story of starting as a call center agent — and never forgetting her roots.
• How “doing the right thing” trumps the balance sheet every single time.

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