In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond.

00:00 Opening
00:58 Evolution of Search Engine Optimization
03:01 The Current State of Search
03:41 Focus on Search Visibility Instead of Rank
06:13 How to Demonstrate EEAT
09:04 Audit Your Content Gaps
10:07 Help Pages
11:46 FAQ Pages and Trust Elements
13:03 Refreshing Your Content
13:41 Utilize Your Google Business Page
14:35 Find Out How AI Is Sourcing Information
15:42 Common Mistakes

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