Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in today’s digital landscape.

Today we discussed:

00:00 Introduction
00:52 Meet Amy Rosenberg
01:22 PR Myths Busted
02:49 AI Changes in Modern PR
04:20 PR's Digital Evolution
05:53 PR Meets SEO
07:44 Thought Leadership Matters
09:42 Starting Your Thought Leadership
11:20 Podcasts for PR Power
13:15 Social Media PR Strategy
15:10 Proving PR ROI
17:24 Getting Started Tips

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