Rhea Allen is the President and CEO of Pepper Shock Media, host of The Marketing Expedition Podcast, and a branding expert who helps businesses build unforgettable brands from the inside out. In this episode, she dives deep into the connection between culture and branding — and why your internal team is the foundation of how the world sees your business. Discover practical strategies for aligning HR and marketing, fostering employee buy-in, and using storytelling to shape a culture that truly represents your brand.

Today we discussed:

00:00:00 Start
00:00:52 Introducing Rhea Allen
00:01:39 Culture vs. Brand
00:02:45 Hiring for Culture Fit
00:03:46 Culture & Brand Camp
00:05:27 Team Buy-In Through Values
00:06:29 Storytelling in Culture
00:07:47 Storytelling in Marketing
00:08:31 Rise of Authentic Stories
00:10:28 Authenticity vs. AI
00:13:19 Fun & Engagement in Culture
00:18:21 Culture ROI: Retention & Happiness
00:19:52 Final Thoughts
00:21:36 Closing & Contact Info

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