DiscoverThe Duct Tape Marketing PodcastHow Books Can Shape Success
How Books Can Shape Success

How Books Can Shape Success

Update: 2025-09-03
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Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, and brings decades of insight into what makes a book truly transformative. In this episode, he shares how the right book at the right time can shape careers, improve leadership, and create lasting success in both business and life.

Today we discussed:

00:00 Introduction
00:53 Meet Todd Satterson
01:35 How Todd Pick Books
03:42 Most Impactful Books
08:15 Todd's Research Process
10:28 Hidden Book Gems
12:04 Timeless Business Classics
13:52 Old Books, New Relevance
15:29 Reading with Purpose
19:16 Starting Fresh & Relationships
20:29 Summaries vs. Full Books
21:39 Top 3 for Young Entrepreneurs

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How Books Can Shape Success

How Books Can Shape Success