You've probably seen all sorts of marketing and sales gurus out there giving away or selling their "proven 7-figure sales script," where, if you follow this script word by word, you'll close new clients every single time. You may have even tried one of these scripts, and found it sorely lacking...maybe because it was full of high-pressure sales tactics, or perhaps because it just didn't sound like you.

There's a reason for that: Someone else's script is NOT going to work for you. Sure, it may have made them millions of dollars, but that doesn't mean that using it is going to get you the same results.

Rather than giving you another sales script that just isn't going to work for you, in this episode I share with you a structure for conducting effective strategy sessions or discovery calls...giving you a general outline that you can use to sell more effectively in a way that feels natural and authentic to you.

In Part II of this short series, I dive into steps 3-5 of an effective sales conversation: understanding their situation, unpacking their pain, and identifying their desires. In the following episode, we'll dive into the next steps so you can confidently conduct your sales conversations without tripping over someone else's sales script.

Mentioned in this Episode:

• Client Attractor Book (Get it for free)
  • Find it on Amazon
  • Find it at Barnes & Noble
• Jacob Ratliff Coaching & Consulting

Support the show (https://www.buymeacoffee.com/jacobratliff)