As a practitioner, you’re engaging with so many different social media platforms to market and grow your practice — but do you know why you’re doing it? Are you on Instagram just because everyone else is on Instagram… but you don’t really have a strategy behind what it is that you post?

 

Joining Meghan and Braden today is an amazing woman doing incredible things in the world. Dr. Alicia MacPherson is a naturopathic doctor, the creator of the MacPherson Method, and a total boss on leveraging Instagram to grow her practice. Dr. MacPherson has not only created a very compelling business model, but she has done so in a very short amount of time! She has been strategic, focused, and completely in alignment with her goals – which is what she is going to be teaching you all about today! 

 

If you want to level up your social media game, don’t miss out on this conversation with Dr. Alicia MacPherson!

 

Key Takeaways:

[:08] About todays’ topic: leveraging Instagram to build your business.

[2:18 ] Welcome back to the Virtual Practice Podcast!

[2:46 ] About today’s amazing guest, Dr. Alicia MacPherson.

[3:24 ] Meghan and Braden welcome Alicia.

[3:33 ] Alicia shares the story of building her business since becoming a naturopathic doctor.

[4:57 ] How and when did Alicia discover her niche for Instagram?

[6:06 ] Why Alicia decided to focus in on Instagram rather than other social media platforms.

[7:37 ] Where and how Alicia repurposes her Instagram content.

[8:58 ] Alicia’s observations around her sales cycle and ‘collapsing time.’

[9:55 ] How Alicia converts a fan from Instagram to becoming a client or customer.

[12:10 ] Why Alicia used to be fearful of posting on social media and how she moved past these fears.

[13:37 ] Does Alicia receive any pushback from posting on social media as a practitioner? If so, what has she learned from it?

[15:43 ] Alicia shares her business model and how she’s designed her practice.

[17:31 ] How Alicia approaches the situation of when a client wants her to work with them personally rather than one of her team members.

[19:49 ] When and how Alicia initially decided to bring on team members.

[21:03 ] Alicia speaks about the ‘true freedom’ she has now achieved with her business.

[22:02 ] Alicia three key pieces of advice that she wants to give to every entrepreneur about the potential possibilities that can be unlocked with Instagram (and other social media).

[23:40 ] Meghan and Braden thank Alicia for joining this week’s episode.

[24:10 ] About next’s weeks episode all about SEO.

[24:35 ] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[24:52 ] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

 

Mentioned in This Episode:

Dr. Alicia MacPherson

MacPherson Method

@Dr.AliciaMacPherson on Instagram

 

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

 

Tweetables:

 

“Keep showing up because you don’t get clarity on what you want to do unless you are doing it.” — Dr. Alicia MacPherson

 

“You’ve just got to show up. And as you find your words, and your messaging, and your positioning, it comes together beautifully.” — Dr. Alicia MacPherson

 

“Every single milestone I’ve hit in my business [has] been because I’ve unwired another piece of personal growth.” — Dr. Alicia MacPherson

 

“Showing up every day is the most important [to growing your practice].” — Dr. Alicia MacPherson