Paid traffic is not the same as it used to be, and in this episode the expert himself on all things paid traffic, Braden Urquhart, is taking listeners through everything they need to know! He shares how paid traffic has changed in recent years, what the future holds for paid traffic, what you need to know as a practitioner regarding it, and most importantly: how YOU can leverage paid traffic to drive more traffic to your virtual practice.

 

Paid traffic is an advanced maneuver — but it is not out of reach. When you have established the strategy that you need to work from with respect to the rest of your business and are clear on the marketing pieces that you want to deploy… everything is well within reach! Be sure to get your pen and paper out and take notes on this episode!

 

Key Takeaways:

[:08] Megan and Braden introduce today’s topic on paid traffic!

[1:45 ] Welcome back to the Virtual Practice Podcast!

[2:14 ] What does paid traffic refer to?

[2:55 ] Why you might utilize paid traffic as a practitioner.

[2:53 ] Braden breaks down the different types of paid traffic.

[5:29 ] What intent-based marketing/paid traffic looks like.

[6:54 ] Generally, are all the top results from Google, etc. a result of paid traffic?

[7:47 ] What happens to our ability to be found organically when our whole practice is virtual?

[8:56 ] How can we get more specific with who we are targeting with our paid traffic so that it is more effective?

[9:44 ] How we can find out what our ideal clients are searching for?

[12:57 ] Why you don’t have to be a “numbers person” as a practitioner to leverage paid traffic.

[14:12 ] What you should know as a practitioner if you’re looking to bring on a paid traffic expert.

[15:23 ] How much should we be investing into paid traffic as practitioners?

[18:40 ] Braden highlights his top three takeaways about paid traffic.

[19:54 ] Paid traffic is an advanced maneuver — but not out of reach.

[20:35 ] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!

[20:51 ] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!

 

Mentioned in This Episode:

Ubersuggest

Impact LIVEs Event

 

For More on the Virtual Practice Podcast:

Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.

For future episodes, visit HealthHives.com/Podcast!

 

Tweetables:

 

“It’s not that you’re not a ‘numbers person,’ you just don’t know what numbers you need to know in this particular context.” — Meghan Walker

 

“We need to know what we’re asking for. I believe really strongly that practitioners should not be running their own paid ads. You should be pulling in an expert for those types of pieces.” — Meghan Walker

 

“To be an effective marketer, you need an effective offer. You need an offer people are going to talk about.” — Meghan Walker

 

“For many practitioners, [paid traffic] is an advanced maneuver. But when I say ‘advanced maneuver,’ I want you to know that it is not out of reach.” — Meghan Walker