DiscoverThe Daily Sales ShowHow to Use Storytelling to Drive Action in Every Stage of the Sale
How to Use Storytelling to Drive Action in Every Stage of the Sale

How to Use Storytelling to Drive Action in Every Stage of the Sale

Update: 2025-08-26
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Description

Most reps default to reporting. They rattle off stats, features, and numbers, but the best sellers know how to tell a story that sticks.

In this episode, Danny Fontaine and Leslie Douglas broke down why storytelling is more persuasive than reporting and how it impacts every part of the sales process.

From prospecting to objection handling, you’ll learn how to use narrative structure, emotional connection, and proven frameworks to earn trust and inspire action.

If you want your messaging to land and your buyers to remember you, this is the show to watch.

You'll Learn:
  • The difference between storytelling and reporting
  • Simple frameworks to build stories that drive trust and urgency
  • Real examples of how storytelling improves prospecting, discovery, and closing

The Speakers:

James Buckley, Leslie Douglas, and Danny Fontaine

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Thank you to our sponsors: Gong and StoryPath

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How to Use Storytelling to Drive Action in Every Stage of the Sale

How to Use Storytelling to Drive Action in Every Stage of the Sale