Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less?

If you’re a business owner, understanding the art of persuasion can make all the difference. But here’s the twist—it’s not always about giving more information.

Sometimes, the secret lies in removing the roadblocks holding people back from saying “yes.”

In this episode of the Brandwidth® podcast, Dean and Sam reveal powerful strategies from Jonah Berger’s “Catalyst: How to Change Anyone’s Mind.” Join them as they break down six pillars that can help you reduce resistance, whether in marketing, branding, or day-to-day operations.

Tune in now and learn how to get customers and clients on board faster than ever before!

#Marketing #Branding #Referendum #JonahBerger #Changebehavior #MarketingStrategies #BrandingIdeas #ReduceBarriers #ConsumerBehaviour #HowToChangeAnyonesMind #MarketingToChangeBehavior

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Timestamp	Summary
0:27	How To Be A Catalyst And Change Minds
7:38	Effective Anti-Smoking Campaign in Thailand Involving Children
9:15	Behavioral Science in Decision-Making and Persuasion
13:36	Strategies for Bridging Political and Social Divides
19:02	Freemium Models and Consumer Behavior in Online Services
21:45	Corroborating Evidence and the Translation Problem in Recommendations
24:54	Analyzing Political Campaign Strategies and Public Reactions
29:39	The Art of Persuasion Through Alignment and Connection
30:36	Debating Political Strategy and Voter Behavior
35:18	Marketing Strategies and Challenges in Political Campaigns
38:27	How to Change Minds and Break Down Barriers

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