SEO not cutting it for your niche B2B biz? Time to think differently.
In this episode of Brandwidth, Sam and Dean unpack the power of Account-Based Marketing (ABM) — especially for complex sales and high-value customers.

Here’s what’s inside:
• What ABM is and why it works for B2B
• A real client story where ABM made more sense than SEO
• How to align sales + marketing for smarter targeting
• The case for quality over quantity in lead gen
• How personalised marketing drives bigger wins in niche markets

It’s a strategic deep-dive with practical takeaways for marketers, business devs, and founders navigating long, complex sales cycles.
Listen now and learn why ABM might be your next best move.

Timestamps:
0:00 – Choosing Between SEO & Account-Based Marketing for B2B Success
6:39 – Strategic Account Based Marketing for High Value B2B Sales
16:46 – Niche Accounting Services & Targeted Marketing Strategies
19:08 – Leveraging Account Based Marketing for Business Growth
23:51 – Choosing Between Traditional & Account-Based Marketing Strategies
29:51 – Account Based Marketing: Old School Meets New Strategies
32:17 – The Power of Account-Based Approaches in Problem Solving