Meta ads not hitting the mark? You’re not alone, this episode of Brandwidth is here to help.
Join Sam and Dean as they break down what really goes into a successful Meta (Facebook/Instagram) ads campaign and what’s likely holding yours back.

Here’s what they cover:
• Why a “Buy Now” ad isn’t enough (and what to do instead)
• Building a full-funnel strategy (top, middle & bottom)
• Understanding your customer’s buying journey
• Targeting the right audience at the right time
• Balancing brand-building and direct response ads

Packed with real-world examples, clear takeaways, and a few laughs, this episode is perfect for small biz owners and marketers who want better ROI from their Meta spend.
Tune in and turn those ad dollars into real results!

Timestamps:
0:00 – Branding vs Digital Marketing for Small Businesses
1:57 – Creating Effective Meta Ad Campaigns through Audience & Ad Types
8:57 – Effective Meta Advertising & Brand Familiarity
15:30 – Understanding the Buyer Journey & Effective Ad Targeting
19:24 – Optimising Ad Funnels for Effective Targeting & Engagement
25:45 – Building Targeted Audiences through Strategic EBook & Competitions
30:19 – Building Effective Multi-Channel Marketing Campaigns for Business Growth
35:15 – Maximising Marketing Impact through Strategic Advertising & Engagement
40:48 – Exploring Practical Marketing Strategies