How to communicate ABM success to your executives with Rob Willingham
Update: 2023-05-11
Description
In today’s economy, it is imperative that marketers are able to communicate their success to their executive team.
Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications:
What’s working?
What’s not working?
How to translate that into success metrics for your executive team?
Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.
Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications:
What’s working?
What’s not working?
How to translate that into success metrics for your executive team?
Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.
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