How to fix ABM goal & strategy misalignment with Taylor Young
Update: 2023-06-22
Description
Revenue is the end goal of marketing,but it sure isn't the point B (it's more like point Z)
Taylor Young, Head of ABM Strategy at Terminus, spends all of her time helping marketers get started with ABM or take their ABM to the next level.
She is SO well versed in this that she built step-by-step playbooks outlining how to get from A to Z...and this week, she's walking us through her process on Account Based Beverages.
Make sure you subscribe so you never miss an episode!
Taylor Young, Head of ABM Strategy at Terminus, spends all of her time helping marketers get started with ABM or take their ABM to the next level.
She is SO well versed in this that she built step-by-step playbooks outlining how to get from A to Z...and this week, she's walking us through her process on Account Based Beverages.
Make sure you subscribe so you never miss an episode!
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