How to create a buyer persona that informs your content strategy
Description
In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas.
Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey.
We'll uncover:
✔ What a buyer persona is
✔ How to create a buyer persona
✔ What questions you need to ask your audience
✔ How you can create the ultimate content strategy for every part of your persona's journey
Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest speaker: Matt Tomlinson https://www.linkedin.com/in/matthew-tomlinson-44ab2a152/ from Red-fern
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
United States
