DiscoverThe Chat BubbleHow to optimize the new, top metric in Facebook Messenger
How to optimize the new, top metric in Facebook Messenger

How to optimize the new, top metric in Facebook Messenger

Update: 2019-11-25
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Description

The “welcome message” is part of the Facebook ad, and the most critical piece taking users from the ad click to the Messenger conversation. In this episode we talk about best practices for the welcome message and how to build tests for welcome message options.

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How to optimize the new, top metric in Facebook Messenger

How to optimize the new, top metric in Facebook Messenger