Text Messaging, Facebook Messenger and RCS in 2019
Update: 2019-12-28
Description
Let's review the year 2019 in the messaging space. The one word that summarizes what's going on is "uncertainty". The biggest messaging platforms, Facebook Messenger and SMS/RCS, are undergoing big changes and nobody knows what's going to happen. Peer to peer SMS, the previous trend in the space from 2016 - 2018, seems to be slowing down.
The one thing that's been true from 2010 - 2019 and will continue for the foreseeable future is that building an opt-in SMS list is the best thing to focus on.
Visit http://atmssg.com for more information on messaging channels and be sure to tell friends and coworkers about The Chat Bubble podcast.
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