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Messaging 101: What are the different approaches for messaging campaigns?

Messaging 101: What are the different approaches for messaging campaigns?

Update: 2020-03-14
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Description

This episode is an overview of the different options for messaging campaigns and high level strengths and weaknesses for each.

  • Opt-in SMS
  • Peer to peer SMS
  • Text to donate
  • Automated reminders/2FA
  • Facebook Messenger
  • WhatsApp

 

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In Channel
Podcasting + SMS Marketing

Podcasting + SMS Marketing

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The free Facebook Messenger tool build into FB (that no one is talking about)

The free Facebook Messenger tool build into FB (that no one is talking about)

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Text messaging campaigns for public health

Text messaging campaigns for public health

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Messaging 101: What are the different approaches for messaging campaigns?

Messaging 101: What are the different approaches for messaging campaigns?

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Messaging 101: What makes messaging different?

Messaging 101: What makes messaging different?

2020-03-0729:01

Facebook Kills the Messenger Discovery Tab

Facebook Kills the Messenger Discovery Tab

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Messaging 101: What is Messaging?

Messaging 101: What is Messaging?

2020-02-2213:39

Two Announcements

Two Announcements

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Strategic trends for messaging platforms in 2020

Strategic trends for messaging platforms in 2020

2020-02-0824:20

Jed Alpert, Mobile Commons founder and SVP at Upland Software

Jed Alpert, Mobile Commons founder and SVP at Upland Software

2020-01-2424:24

Jeremy Horowitz from the Messenger Mastermind podcast

Jeremy Horowitz from the Messenger Mastermind podcast

2020-01-1833:50

Facebook's Messenger pricing could be fixed so everyone wins

Facebook's Messenger pricing could be fixed so everyone wins

2020-01-1119:07

Messaging as a digital marketing channel in 2020

Messaging as a digital marketing channel in 2020

2020-01-0425:06

Text Messaging, Facebook Messenger and RCS in 2019

Text Messaging, Facebook Messenger and RCS in 2019

2019-12-2821:38

OutreachCircle Launches P2P SMS

OutreachCircle Launches P2P SMS

2019-12-2025:02

5 Industries with an unfair advantage with messaging campaigns

5 Industries with an unfair advantage with messaging campaigns

2019-12-1421:13

Why isn't SMS marketing bigger than email marketing?

Why isn't SMS marketing bigger than email marketing?

2019-12-0727:01

Facebook Messenger Case Study: Chatfuel with Leeds Beckett University

Facebook Messenger Case Study: Chatfuel with Leeds Beckett University

2019-12-0125:57

How to optimize the new, top metric in Facebook Messenger

How to optimize the new, top metric in Facebook Messenger

2019-11-2519:07

Andre Sternberg shares Sierra Club's approach to Facebook Messenger

Andre Sternberg shares Sierra Club's approach to Facebook Messenger

2019-11-0925:31

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Messaging 101: What are the different approaches for messaging campaigns?

Messaging 101: What are the different approaches for messaging campaigns?