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In this podcast we flip hard sales calls by replacing fixed pitches with genuine curiosity, open questions, and active listening. We show how note-taking builds trust, how to tailor value, and why this mindset wins repeat business and referrals.

• why one-size-fits-all pitching fails 
• using open-ended questions to surface real needs 
• active listening and note-taking to build confidence 
• mapping features to outcomes that buyers value 
• building trust that leads to referrals and repeat business 
• reducing pressure by admitting unknowns and clarifying fit 
• summarising needs to close with alignment

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If you have any sales questions or sales topics you would like to have covered in the podcast, please drop me a line, Graham@salescraft.training, and I will do my best to answer them.

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Graham Elliott

You can contact me at graham@salescraft.training

My website is www.salescraft.training

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