DiscoverSalescraft Training: Selling for successWhy Old Sales Tactics Fail and How Adaptive Selling Wins
Why Old Sales Tactics Fail and How Adaptive Selling Wins

Why Old Sales Tactics Fail and How Adaptive Selling Wins

Update: 2025-10-19
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In this podcast we look at how to move beyond curiosity to the practical craft of adaptive selling—how to drop scripts, read cues, surface unspoken needs and pivot solutions in real time to solve real problems. We share stories, tools and steps for customer-centric conversations, stronger follow-up and trust that creates referrals.

• replacing one-size-fits-all pitches with client-centric conversations
• researching cues without creating a fixed script
• surfacing unspoken needs with better questions
• pivoting solutions in real time around true pain points
• using targeted narratives and relevant proof
• measuring impact and aligning on success criteria
• follow-up timing, referrals and post-sale support
• flexing style with DISC to improve rapport
• embracing objections as data and learning loops
• adopting continuous learning to compound results

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If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!

If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.

Graham Elliott

You can contact me at graham@salescraft.training

My website is www.salescraft.training

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Why Old Sales Tactics Fail and How Adaptive Selling Wins

Why Old Sales Tactics Fail and How Adaptive Selling Wins

Graham Elliott