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Mastering the art of the cold call

Mastering the art of the cold call

Update: 2025-10-27
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We share a practical framework for cold calling that puts respect and outcomes first. Confidence, research and a clear next step replace pressure pitches and awkward scripts.

• defining cold calling as value, not interruption
• building confidence without arrogance
• reframing success as a next step, not a sale
• researching avatars and pain points
• crafting short openers that earn time
• leading with outcomes and proof points
• handling not interested, existing vendor and send an email
• tracking calls, conversions and improving your approach

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Graham Elliott

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Mastering the art of the cold call

Mastering the art of the cold call

Graham Elliott