How do align marketing assets when resources are low? Taking advantage of all of your resources will be a valuable skill as B2B SaaS marketers navigate through the current economy.

* You likely have more assets within your organization than you’re aware of.

* Aligning marketing assets with current needs and resonance within the organization

* Share assets across the organization

Categories of Assets Josh mentions

Talent / People Skills

* Founders / Team members

* Examples .. Tactical skills

* Thought Leadership Content Marketing

* SEO

* Copywriting for Landing Pages

* Technical writing

* Demand Generation

* B2B Social Media

* Product Design UI/UX

* Product Management

* Customer Advocacy

* Customer Systems + Integration Workflows (CRMs, CMS, Zapier)

* Email Newsletter/Publication Communication Writing to Customers & Prospects

* Customer Interviews

* Product Launches

* Video Content Creation

* People Management

* Project Management

* Partnership Management

* Creating frameworks for explaining concepts

Distribution - Access to people

* Email lists

* Customers

* Newsletter subscribers

* Communities?

* SEO Traffic

* Social Media Following

* Networks (people)

* Partnerships/Friends....

* Side of a truck

* Side of building

Content

* Quizzes

* PDFs

* Calculators

* "Universities / learning centers"

* Hubspot Academy

Access to Insights

* Sales team (recordings) a la gong?

* CRM data

* Product usage data

* Aggregate customer data

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