Listen Top Shows Blog

Why do customers really buy?

Why do customers really buy?

Update: 2023-04-04

Share

Description

Many companies are missing the mark on why their customers buy their products.

Three buckets of people you want to interview to understand JTBD:

* New Customers

* Long Term Customers

* Loss deals

Josh is curious about interviewing his customers, customers. This might be challenging, but Josh would want to know how they were referred to a new product.

Josh and Adrienne Brainstorm about interviewing as lead gen:

* Choose 25 favorite clients

* Interview their customers

* Show the interview to the company and let them know about the buying triggers found.

* Use social listening to find customers to interview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.marketingretro.com

Comments

In Channel

We're taking a summer break!

We're taking a summer break!

2023-06-1316:01

What type of marketer are you?

What type of marketer are you?

2023-06-0629:02

Performance Marketing Insights with Kamil Rextin from

Performance Marketing Insights with Kamil Rextin from

2023-05-2334:49

When a marketer has to delegate...

When a marketer has to delegate...

2023-05-0925:05

Was the creator economy a bubble due to zero-interest rates?

Was the creator economy a bubble due to zero-interest rates?

2023-05-0234:46

Year of Efficiency - Part 2 - Tools and Processes to Stay Efficient

Year of Efficiency - Part 2 - Tools and Processes to Stay Efficient

2023-04-2527:24

The Year of efficiency- Part 1 How to use ChatGPT as a partner for an efficient marketing team.

The Year of efficiency- Part 1 How to use ChatGPT as a partner for an efficient marketing team.

2023-04-1830:04

Challenges Of The One-Person Marketing Team

Challenges Of The One-Person Marketing Team

2023-04-1120:39

Why do customers really buy?

Why do customers really buy?

2023-04-0425:10

How vetting for marketing is different from engineering

How vetting for marketing is different from engineering

2023-03-2825:14

$Should you hire a fractional CMO?$

Should you hire a fractional CMO?

2023-03-2131:20

This crazy market.

This crazy market.

2023-03-1426:21

Don't hate the gate- how marketers can create gated content that's worth it

Don't hate the gate- how marketers can create gated content that's worth it

2023-03-0726:32

The right framework for the right problem

The right framework for the right problem

2023-02-2830:33

Writing is hard: Find the balance between high value and high quality writing

Writing is hard: Find the balance between high value and high quality writing

2023-02-2131:35

How does it makes your audience feel when you repurpose content?

How does it makes your audience feel when you repurpose content?

2023-02-1424:39

How to get the best out of working relationships

How to get the best out of working relationships

2023-02-0725:27

The Way Ecommerce Brands Have Captured Consumer Emotions

The Way Ecommerce Brands Have Captured Consumer Emotions

2023-01-3128:18

How to use marketing assets when resources are low

How to use marketing assets when resources are low

2023-01-2423:28

Where can you market your product in places that aren't expected

Where can you market your product in places that aren't expected

2023-01-1727:14

00:00

00:00

x

Why do customers really buy?

Why do customers really buy?

Adrienne Barnes and Josh Ho