Josh and Adrienne talk about what tactical efforts can be made to ensure you’re operating as efficiently as possible.

Look at the most important pieces of marketing first: buyer’s journey, homepage analytics, and low-hanging fruit.

* Know how you compare to industry standards.

* What are the cap rates for each area of your focus? What is the opportunity cost to increase certain benchmarks?

* Find industry benchmarks from industry reports, Databox benchmark reports

* How to identify if you’re reaching a point of diminishing returns? Look at data holistically, what low-hanging fruit is available, and where are there leaks in your funnel that can be tightened and refined.

* Buyer’s journey: How to identify opportunities in your buyer’s journey?

What does the model of attribution look like?

* Look at one thing at a time, before changing all things. Keep a record of changes that have been made, when you made them, and what were the results of the test.

* Align all copy campaign material with your positioning and messaging.

* Tie your KPIs to larger organizational goals. This helps each team member understand exactly how their job and responsibilities help the overall org meet its goals.

* Slow down to get back to speed.

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