On this second episode of the Beyond B2B Marketing Podcast, host Lee Odden sits down with Christiana Marouchos, VP of Marketing at StackAdapt. She shares how she scaled her team from 10 to 50 while keeping bold creativity at the center. Christiana explains how StackAdapt's AI-native platform fuses adtech and martech to extract more performance from every programmatic dollar. Their conversation explores why B2B brands should retool SEO now for Google's AI Overviews and how original, human-driven content fuels those algorithms. Christiana closes by urging leaders to pursue "impact efficiency," blending data discipline with human imagination to drive sustainable growth.

Chapters from this interview include:

00:00 Introduction to StackAdapt and Christiana Marouchos

02:49 The Importance of Creativity in B2B Marketing

06:11 Content Marketing in an AI-Driven World

09:00 Navigating SEO Changes with AI

11:57 The Role of Video and Storytelling in Marketing

15:06 Leveraging Partnerships for Co-Creation

18:00 Maximizing Marketing Efficiency in Challenging Times

21:01 The Impact of AI on AdTech

24:10 The Evolution of AI in Marketing

27:09 Finding Inspiration in B2B Marketing

30:09 Conclusion and Future Directions