From LinkedIn Videos to Integrated Marketing: Heike Young on Creativity, Connection & B2B Marketing

What happens when one of LinkedIn's most engaging B2B creators brings her storytelling skills inside some of the world's biggest tech brands? In this episode, Heike Young joins Lee Odden to share how she's helped humanize B2B marketing through authentic video, integrated strategy, and a creator's mindset.

Episode Summary:
Heike Young, former Head of Content, Social & Integrated Marketing at Microsoft, and one of LinkedIn's most recognizable B2B video voices, joins Lee Odden to discuss the intersection of creativity, content, and authenticity. She shares how integrated marketing breaks down silos, how video fuels trust and personality in B2B, and why the future belongs to marketers who lead with humanity, not jargon.

Episode Takeaways Include:

• How Heike built one of LinkedIn's most-loved B2B creator brands through video

• Why integrated marketing delivers stronger storytelling across channels

• Tips for showing up authentically on camera (even if you hate filming)

• How to empower employees as creators and community voices

• Why humor, clarity, and empathy outperform corporate polish every time

Guest: Heike Young, Former Head of Content, Social & Integrated Marketing, Microsoft
Host: Lee Odden, CEO, TopRank Marketing

Read the full recap and show notes: https://www.toprankmarketing.com/blog/beyond-b2b-heike-young