I Built A Viral Food Startup With Zero Marketing Budget: Good Girl Snacks
Description
Register for our free workshop series, Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com
Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy.
If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman and Leah bootstrapped this brand with next to nothing, and have become masters of attention-hacking.
They’re only a couple of years old and have spent $0 on ads, and already:
* The world's most famous influencers post about them
* Best-selling pickle brand at Erewhon
* 10,000 pickle jars sold in first year of business DTC (yep, people ordered heavy, expensive PICKLES on the internet just to be a part of this brand)
* Forbes 30 Under 30
* Reach 2.5 million accounts monthly on Instagram
* Deal with a big retailer launching soon
* Partnered with Revolve Fest at Coachella
* Participated in or hosted nearly 20 successful events
United States
