Sheida Mirjahani, is the co-founder of Flowjin and she's today's guest on Startup Strategies with Juliana Hahn. Originally from Tehran and now based in Toronto, Sheida built a six-figure ARR video repurposing platform that helps B2B teams turn long-form content like webinars, podcasts, and sales calls into short, shareable clips for marketing and sales enablement. In this episode, she reveals the scrappy validation tactics and SEO strategies that took her from manually serving Twitter Spaces hosts to scaling a bootstrapped SaaS with 900 paying customers.

Sheida shares how:

• She validated her MVP by manually DMing Twitter Spaces hosts and charging $20/month for downloads and transcripts
• She built dozens of tool-specific landing pages targeting high-intent keywords that now drive 90% of organic traffic
• She leveraged "alternative page" SEO to capture competitor traffic and rank for comparison searches
• She pivoted from targeting hobby creators to B2B buyers using customer data and LinkedIn thought leadership ads

Let's break down her Startup Strategies.

Links and resources:

FREE $1M ARR SaaS Marketing Playbook 

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