Selin & Karun are the co-founders of Delve. They’re today's guests on Startup Strategies with Juliana Hahn and they are building an AI automated platform that makes compliance effortless. How they’re making regulatory headaches disappear and proving that even the most mind-numbing work can be a growth engine. We chat about how they are scaling through organic word-of-mouth, why in-person meetings helped them close their first deals, the bold marketing stunt that brought in $50K in a single day, and how they’ve helped clients secure $100M contracts with industry giants like OpenAI and PayPal for their customers. Let’s breakdown their Startup Strategies.

Selin & Karun’s Startup Strategies on how to:

• Use guerrilla marketing campaigns (they wore a t-shirt stating you get $1,000 if you beat Karun in table tennis – they made $50K revenue that day.
• Simplify complex & boring procedures and make that your value proposition.
• Build real relationships with customers to boost retention and receive feedback for refining their product.

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