IAM2359 - Embracing the Franchise Broker Experience
Update: 2025-01-27
Description
In this special episode, Gresham Harkless reflects on a particularly overwhelming period, both personally and professionally.
Gresham describes a hectic pace where he met with around 80 different franchise brands in a short time, likening it to "speed dating" due to the brief 5-minute interactions.
Gresham shares an epiphany regarding his approach to the broker business. He plans to lean heavily into content creation as a key part of his strategy, recognizing it as a potential strength for him.
He points out the challenge of having critical business functions reliant on others, reinforcing the idea that businesses should aim for a certain level of independence, even when people are valuable assets.
Gresham discusses the importance of maintaining strong ethics, conducting thorough due diligence, knowing your inventory, and understanding potential franchise candidates.
He highlights the challenge for less experienced brokers in converting leads into clients and the need for continuous practice to improve his sales and communication skills.
Gresham describes a hectic pace where he met with around 80 different franchise brands in a short time, likening it to "speed dating" due to the brief 5-minute interactions.
Gresham shares an epiphany regarding his approach to the broker business. He plans to lean heavily into content creation as a key part of his strategy, recognizing it as a potential strength for him.
He points out the challenge of having critical business functions reliant on others, reinforcing the idea that businesses should aim for a certain level of independence, even when people are valuable assets.
Gresham discusses the importance of maintaining strong ethics, conducting thorough due diligence, knowing your inventory, and understanding potential franchise candidates.
He highlights the challenge for less experienced brokers in converting leads into clients and the need for continuous practice to improve his sales and communication skills.
- Blue Star Franchise: http://bluestarfranchise.com
- Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
- Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
- Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co
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