Ross sits down with Tim Soulo,‬‭ CMO of Ahrefs, to dive deep into content‬ ‭marketing, SEO, and Ahrefs’ evolving approach to growth. 

Tim shares insights on how Ahrefs‬ built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing‬ in YouTube, LinkedIn, and thought leadership content.‬ ‭ 

They also discuss the challenges of enterprise marketing, the rise of social-first content, and the‬ impact of backlink trends on the SEO industry.‬ ‭ Show Notes:‬ ‭ 

00:00 Intro – Meeting in Chiang Mai SEO‬ ‭ 

00:53 Ahrefs’ Marketing Evolution‬ ‭ 

06:06 SEO vs. Diversification in Marketing‬ ‭ 

10:09 The Role of Technical SEO at Ahrefs‬ ‭ 

12:57 LinkedIn & Social Media Strategy‬ ‭ 

18:10 Scaling Content & Thought Leadership‬ ‭ 

22:31 Going Upmarket: Enterprise Marketing at Ahrefs‬ ‭ 

30:38 The Power of Events & Conferences‬ ‭ 

32:22 Programmatic SEO & Directory Strategies‬ ‭ 

40:31 Backlink Trends & The Changing Web‬ ‭ 

46:55 The Future of Ahrefs Marketing‬ ‭ 

48:24 Announcing Ahrefs Evolve – West Coast Conference‬ ‭ 

Show Links:‬ Ahrefs: Top Website:‬‭ https://ahrefs.com/websites‬ Ahrefs: Data & Studies:‬‭ https://ahrefs.com/blog/category/data-studies/‬ ‭Ahrefs YouTube:‬‭ https://www.youtube.com/c/AhrefsCom‬ Tim Soulo’s LinkedIn:‬‭ https://www.linkedin.com/in/timsoulo‬Subscribe today for weekly tips: https://bit.ly/3dBM61f

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