‬Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise‬ SEO, AI governance, and why SEOs absolutely need a Bing strategy in 2025.‬

‭ A.J. shares the story of how he landed the rare @SEO Twitter handle and what it’s meant for‬‭ his visibility in the industry. They dive into findings from Botify’s latest AI survey, highlighting‬ the disconnect between perceived AI readiness and real-world implementation challenges.‬

‭From AI hallucinations and live retrieval limitations to crawl budgets and indexation at scale,‬ this conversation is packed with tactical insights. 

A.J. also drops a hot take on Bing,‬ explaining why it's now critical for AI visibility—especially in the age of ChatGPT and live‬ search integration.‬

‭They also explore practical steps marketers can take to better control their brand‬ messaging in AI outputs, and why technical SEO still reigns supreme at the enterprise level.‬

‭ Show Notes:‬

‭ 00:00 – Intro & AJ’s @SEO Twitter Handle Story‬

‭ 02:00 – The Early Twitter Beta and Getting the Handle‬

‭ 04:00 – Value from the @SEO Handle & the Power of Network‬

‭ 06:00 – Botify's AI Survey: 94% Claim AI Readiness?‬

‭ 08:00 – What AI Readiness Really Looks Like‬

‭ 10:00 – Why Governance is the Missing Piece‬

‭ 13:00 – Content Hallucinations, Training Data, and eCommerce Pitfalls‬

‭ 16:30 – Centralizing Brand Messaging for AI‬

‭ 19:00 – Enterprise SEO: Hidden Challenges at Scale‬

‭ 22:00 – Indexation Gaps in Enterprise Sites‬

‭ 24:30 – Crawl Budget, Canonicals & Technical SEO Realities‬

‭ 27:00 – Freshness & Product Page Recency = Revenue‬

‭ 30:00 – AI Overviews, CTR Drops, and the Future of Search‬

‭ 33:00 – Ghost Clicks & Attribution in an AI-Driven World‬

‭ 36:00 – Preparing for Bot-to-Bot Web Traffic‬

‭ 39:00 – Are You Ready for ChatGPT Traffic?‬

‭ 41:00 – Why You‬‭ Need‬‭ a Bing Strategy in 2025‬

‭ 43:00 – How to Push Content into Bing (and ChatGPT) with IndexNow‬

‭ 44:30 – AJ’s Hot Take: Optimize for Humans‬‭ and‬‭ AIs‬

‭ 45:00 – Where to Connect with AJ‬

‭ Show Links:‬

‭ AJ on Twitter:‬‭ https://twitter.com/SEO‬‭ Botify AI Survey:‬

‭ https://www.botify.com/blog/marketing-leaders-want-to-meet-ai-search-head-on-new-surve‬y-results‬

‭ How Many People Search on Google?:‬

‭ https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-se‬arch-verticals-do-they-use‬

‭ IndexNow:‬‭ https://www.bing.com/indexnow‬

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