How do you build SEO strategies that mesh seamlessly with product teams? 

Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics. 

Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured.

Show Notes:

0:00 Background & Why Product Matters
02:47 Landing in Product-Focused Roles
07:43 Top of Funnel vs. Bottom of Funnel
11:01 A Typical Day in a Product-Led SEO Role
16:40 Technical vs. Product Manager SEO
21:47 Should SEO Sit in Marketing or Product?
26:32 UX & User Research Resources
30:47 A/B Testing for Better User Journeys
39:37 Tools & Tactics for SEO A/B Testing

Show Links:

• NNGroup
• UserTesting.com
• SearchPilot
• Sharanya on LinkedIn 
• Apartments.com related linking example
• Wirecutter “Mentioned above” example

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing