Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
Update: 2025-05-28
Description
Asket is on a mission to slow down fashion, by creating a permanent collection of timeless essentials and rethinking the way we produce, consume, and value clothing.
In this episode, Jonatan Ehn, Chief Commercial Officer at Asket, joins us to explore what it means to grow a brand rooted in values without compromising on impact or ambition.
Tune in to learn:
- How Asket balances commercial goals with conscious consumption
- What’s fueling growth without seasonal drops or sales
- The story behind their Golden Egg-winning campaign, The Timeless Experiment
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