Want to implement AI agents like $50M startups do? Get our ultimate guide: https://clickhubspot.com/fcv

Episode 80: Are coders really being replaced by AI agents, or is this just the next tech hype cycle? Nathan Lands (https://x.com/NathanLands) is joined by repeat guest Matan Grinberg (https://x.com/matansf), co-founder of Factory—an agent-native software development platform backed by NEA, Sequoia, JP Morgan, and Nvidia.

This episode dives deep into Factory’s ambitious mission to transform software engineering by enabling developers—and entire organizations—to delegate painful, repetitive coding tasks to “droids,” Factory’s intelligent agents. Matan shares strategies for helping massive enterprises adopt new workflows, how Factory’s platform is built for surface/interface agnosticism (terminal, IDE, Slack, and more), and why optimization for teams—not individuals—will define the future of AI-powered development. Plus, debate about GPT-5’s impact, the myth of “AI winters,” and what the real business ROI of AI looks like in the enterprise.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

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  (00:00 ) Scaling Teams to Empower Enterprises

  
  


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  (03:54 ) Agent Native, Surface Agnostic Approach

  
  


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  (09:07 ) Prioritizing Business ROI Over Code

  
  


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  (12:10 ) Assessing Expertise Levels Quickly

  
  


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  (16:01 ) AI Model Nuances and RL Shift

  
  


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  (18:26 ) AI Enterprise Market Dynamics

  
  


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  (22:41 ) Choosing AI Subscription Plans

  
  


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  (25:43 ) Future-Focused, IDE-Agnostic Development

  
  


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  (27:30 ) Adapting Cities and Enterprises

  
  


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  (30:11 ) Embracing Change and Growth

  
  

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Mentions:

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  HubSpot Inbound: https://www.inbound.com/

  
  


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  Matan Grinberg: https://www.linkedin.com/in/matan-grinberg

  
  


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  Factory: https://factory.ai/

  
  


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  Docusign: https://www.docusign.com/

  
  


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  Nvidia: https://www.nvidia.com/

  
  


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  Anthropic: https://www.anthropic.com/

  
  


• 
  

  Cursor: https://cursor.com/

  
  

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

• 
  

  Newsletter: https://news.lore.com/

  
  


• 
  

  Blog - https://lore.com/

  
  

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano