DiscoverThe Next Wave - AI and The Future of TechnologyMarketing Stunts That Helped this AI Company Raise $100M
Marketing Stunts That Helped this AI Company Raise $100M

Marketing Stunts That Helped this AI Company Raise $100M

Update: 2025-09-30
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Want our database of 100+ Creative AI Use Cases to create your own marketing stunts? Get it here: https://clickhubspot.com/edj


Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams.


In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You’ll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg’s joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution.


Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd



Show Notes:




  • (00:00 ) Brand Team Investment Debate




  • (04:03 ) Creative Stunt Strategist Hired




  • (06:39 ) Importance of IRL Brand Experiences




  • (10:20 ) New Grad Rotational Program




  • (13:21 ) Natural Curiosity in Interviews




  • (18:28 ) Encouraging Curiosity in the AI Era




  • (19:28 ) High School Dropout Wins Fields Medal




  • (24:13 ) Integrating Tools into Daily Life




  • (26:03 ) Redefining Business Ambition with Clay







Mentions:



Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw



Check Out Matt’s Stuff:


• Future Tools - https://futuretools.beehiiv.com/


• Blog - https://www.mattwolfe.com/


• YouTube- https://www.youtube.com/@mreflow



Check Out Nathan's Stuff:



The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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Marketing Stunts That Helped this AI Company Raise $100M

Marketing Stunts That Helped this AI Company Raise $100M

Hubspot Media