In this episode of the Venue Success Podcast, host Tirzah Caffee speaks with Justin Sutton from Nuptial Risk Insurance about the importance of risk management in the wedding industry. They discuss various aspects of protecting wedding venues, including the significance of asking the right questions, understanding unique risks, and implementing effective policies. Justin shares crazy stories from the industry, highlights the need for proper insurance coverage, and emphasizes the value of having a venue representative present during events. The conversation also touches on managing risks associated with children at venues and the safety concerns surrounding sparklers and fire. Overall, the episode serves as a comprehensive guide for venue owners to navigate the complexities of risk management and ensure a safe environment for their clients.

When it comes to wedding venues, Justin isn’t just the guy who knows how to “save the date”—he’s the guy who helps make sure it doesn’t need saving in the first place. As the fearless Chief Ever-After Officer of Nuptial, Justin has spent over a decade showing venue owners how to dodge disasters before they even appear on the radar.
Forming Nuptial in 2022 was Justin’s way of making the world a safer place, one flower-laden aisle at a time. He and his team work with over 300 venues across 35 states, equipping owners with proactive strategies to manage risks effectively. His secret sauce? A philosophy that’s as simple as it is uncommon: "Products don't solve problems, but processes can help solve products." Translation? Insurance is great, but it’s the last line of defense—not the first.
Justin believes that no one should have to rely solely on insurance to solve a problem, because, let’s be real, everyone enjoys writing premium checks about as much as a root canal. Instead, Nuptial helps venue owners put policies and procedures in place to help avoid chaos altogether. Whether it’s protecting a century-old barn from unruly groomsmen or keeping an elegant ballroom free of champagne-related mishaps, Nuptial’s got it covered.
When he's not busy helping venue owners master the fine art of risk management, Justin can likely be found explaining to people that, no, Nuptial isn’t a wedding planning business—though his attention to detail might make them pretty OK at that too.

www.nuptialrisk.com

@nuptialrisk

tirzahcaffee.com

@venuesuccesspodcast