DiscoverThe GROW! ShowInterview Series: Leadership in Landscaping with Vince Torchia
Interview Series: Leadership in Landscaping with Vince Torchia

Interview Series: Leadership in Landscaping with Vince Torchia

Update: 2025-10-01
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In this episode, Marty Grunder and Vince Torchia talk about the leadership traits they look for when adding to the team at Grunder Landscaping Co, how they manage planning conversations, and how great leaders push each other to get better.


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Episode Chapters:


00:00 - Episode Intro


01:03 - The Importance of Kindness in the AI Era


01:53 - Leadership Challenges and Concepts


03:01 - The Art of Effective Communication


07:15 - Procrastination & Decision-Making in Business


08:41 - The Value of Clear Vision and Mission


13:43 - Real World Leadership Examples


15:52 - Field Trips And Leading By Examples


18:10 - The Importance of Recognition


20:10 - Handling Tough Situations


25:38 - Team-Centric Leadership


29:03 - Please Share & Subscribe


Resources:

Virtual Sales Bootcamp  


Grunder Landscaping Field Trips  

The Grow Group   


Grunder Landscaping   


Marty Grunder LinkedIn  


Stihl  


 


Show Notes:


The Five Leadership Hot Buttons


1. A Leader is Someone Who Can Return a Serve


The Tennis/Pickleball Metaphor: Leadership requires the ability to engage in back-and-forth dialogue, not just receive orders.


What This Means:




  • Leaders need people they can "volley" with intellectually




  • Simply saying "okay" to every idea creates no productive exchange




  • Great conversations involve building on ideas: "Here's how I see that playing out from a production team perspective..."




  • You need people smarter than you in specific areas to grow




The Balance: Knowing when to stop volleying and take action. Some leaders love endless discussion; others cut conversations too short. Effective teams find the rhythm between exploration and execution.


Organizational Impact: Without people who can engage meaningfully, growth stagnates. Companies need administrators for order-taking, but leaders for strategic development.


2. "I've Never Done That Before" - Overthinking and Procrastination


The Problem: Analysis paralysis prevents growth and opportunity capture.


Root Cause Analysis:




  • Procrastination typically stems from lack of clear organizational filters




  • Companies without clear vision, mission, values, and strategy can't quickly evaluate opportunities




  • Fear of failure leads to endless "what if" scenarios instead of action




The Solution Framework:




  • Develop clear organizational filters for decision-making




  • Ask: "Does this align with our strategy? Does it go through our filters? Can we execute this quickly?"




  • Create systems that allow rapid yes/no decisions




Real Example: Marty's Cincinnati expansion happened because his team (Vince and Seth) provided the confidence and framework to move beyond "I've never done that before" thinking.


3. What You're Doing Speaks So Loudly I Can't Hear What You're Saying


The Challenge of Distributed Teams: Unlike a grocery store manager who can walk the entire operation in 30 minutes, landscape companies have teams scattered across multiple job sites with minimal supervision.


Leading by Example Systems:




  • Maintain high standards at headquarters (tucked shirts, clean trucks, organized spaces)




  • The principle: "How we do anything here represents how we do anything on a job site"




  • If you don't properly maintain your own workspace, how can you be trusted with client properties?




Recognition Practices:




  • Catch people doing things right, not just correcting problems




  • Regular team meetings for public recognition




  • Personal notes and acknowledgments for consistent performers




The Connection: Team members understand that headquarters standards directly translate to job site excellence.


4. How Do You Perform When It Gets Tough?


The "Don't Let Them See You Sweat" Principle: Leaders are constantly observed, and their emotional state affects the entire team's performance.


Managing Leadership Pressure:




  • Understand that your mood immediately impacts team morale




  • Have trusted advisors (like Vince to Marty) for processing frustrations privately




  • Avoid discussing cash flow problems or personal financial stress with the team




  • Use techniques like delaying difficult conversations until you can respond thoughtfully




When to Show Intensity: There are appropriate times to "up the ante" - like Marty's example of laying out all the metal items that damaged equipment because team members weren't following procedures.


The Support System: Leaders need people they can call at the end of tough days to process challenges without undermining team confidence.


5. When You Make It About You, You Lose; When You Make It About the Team, You Win


Language and Mission Alignment:




  • Shift from "I" language to "we" language consistently




  • Make decisions based on team benefit, not just owner benefit




  • The team can immediately detect when leaders are being self-serving versus team-focused




Practical Applications:




  • Miss

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Interview Series: Leadership in Landscaping with Vince Torchia

Interview Series: Leadership in Landscaping with Vince Torchia

Marty Grunder