In this episode, Emily Lindley shares three tips for landscaping companies to put a focus on their organic social media presence. She shares tips for planning out content, securing your account, and also ideas for content that will appeal to your clients.

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Episode Chapters:

00:00 - Episode Intro

00:32 - The Power of Professional Landscaping

02:34 - The Importance of Organic Social Media

05:00 - Consistency in Social Media Posting

08:43 - Securing Your Social Media Accounts

12:44 - Creating Engaging Content

18:35 - Upcoming Events

Resources:

Virtual Sales Bootcamp  

Grunder Landscaping Field Trips  

The Grow Group   

Grunder Landscaping   

Marty Grunder LinkedIn  

Stihl  

Show Notes:

• Social Media Influences Business Decisions – Emily's personal home building experience showed how impressive social media presence nearly swayed her decision: "It was a little hard for me not to go with them... just the work that they do is so beautiful and they do such a great job of photographing it."


• Social Media as Trust Builder – Strong organic presence provides social proof through client comments and engagement: "Are the clients like raving about them, past clients, raving about them in the comments? It's just that social proof that we're always looking for."


• LinkedIn Offers Best Organic Reach – "You can get a lot of organic traction on LinkedIn still, in ways that it can be harder to on Instagram and Facebook without having some paid ads in the mix."


• Consistency Over Frequency – Better to post 3 times per week consistently than post daily for a week then disappear for two weeks. "You do need to have some consistency there."


• Content Spacing Strategy – Don't release all content at once when excited. Space it out over time to maintain a regular posting schedule and maximize reach.


• Account Security is Critical – Use unique passwords, two-factor authentication, and limit admin access. "I've seen it happen to restaurants... who have had their account held hostage and then have had to recreate a new profile."


• Admin Access Best Practices – Have at least two admins per account, use company phone numbers for 2FA, and remove access immediately when employees leave.


• Focus Content on Client Benefits – Successful companies focus on "what their target audience cares about and what they wanna see... talking about what they can do and what they can bring to the table."


• Seasonal Content Strategy – Address current issues clients are seeing: watering reminders during drought, brown patch fungus, box tree moth infestations, and maintenance solutions.


• Educational Content Works – Explaining problems and solutions builds expertise credibility: "Let our team come out and diagnose it for you. And then our lawn care specialist can also bring a solution."

The Three Focus Areas for Organic Social Media

1. Consistency in Platform Choice and Posting

Platform Priorities:

• LinkedIn (best organic reach, reaches both commercial and residential clients)


• Instagram and Facebook (secondary priorities)


• TikTok (higher production bar but valuable for some companies)

Posting Schedule:

• Commit to sustainable posting frequency (3-7 posts per week)


• Space content out rather than posting everything at once


• Maintain consistency over time rather than sporadic bursts

2. Account Security and Admin Management

Security Measures:

• Unique passwords for all accounts


• Two-factor authentication with company phone numbers


• At least two admins per account as backup


• Verified accounts for extra security layer

Admin Access Protocol:

• Only give admin rights to people who need to post/respond


• Choose admins who are security-conscious with personal accounts


• Remove access immediately when employees leave


• Use company-owned phone numbers for 2FA setup

3. Client-Focused Content Strategy

Content Guidelines:

• Focus on client benefits and outcomes


• Address seasonal issues clients are experiencing


• Use educational approach to build expertise


• Show problem-solving capabilities

Current Seasonal Content Examples:

• Watering reminders during drought conditions


• Brown patch fungus identification and treatment


• Box tree moth prevention and solutions


• Maintenance value demonstrations

Practical Applications

• Audit Your Current Strategy – Review which platforms you're using and whether you can maintain consistent posting on all of them. Focus on fewer platforms done well.


• Implement Security Measures – Set up two-factor authentication, audit admin access, and create backup admin accounts immediately.


• Create Content Calendar – Plan seasonal content around common landscape issues in your area. Address problems clients are currently seeing.


• Document Admin Procedures – Create checklist for removing access when employees leave to prevent security gaps.


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