When you start researching steps to take when opening a new business you’ll see so much hype about finding your niche, narrowing your focus, or only talking to your target audience. And we understand that. You definitely want to know who it is you’re trying to work with. But sometimes it’s not so obvious who exactly will need the services you are offering.

When we first started Toptimizers we went in with open minds saying that we would work with any business but in the back of our minds we assumed we would be working with professional services since that’s what we knew best based on our past experiences. But if you talk to any business coach or consultant they will tell you that thinking anyone can be a client is a horrible idea.

What we found was that our target market came to us. Since we had a skillset and business model that could work across most any industry we didn’t want to limit ourselves in the beginning. All too often we hear stories of new businesses thinking they will go one direction and end up heading an entirely different direction. So rather than having to do a total overhaul on our brand when that happened, we decided to start broad and let our niche find us.

And that’s exactly what happened.

Today we will talk you through that journey and introduce our new brand, new podcast, and new direction.

Get in Touch with Toptimizers:

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