In most toothpaste advertisements, we come across models who are conventionally good-looking, photogenic and advertising-approved with well-aligned white teeth.

For the 2022 ad campaign, Colgate chose Dolly Singh, Prarthana Jagan and Toshada Uma as their brand ambassadors, going beyond the conventional expectation.

Tune in to this episode of ‘The Advertiser’s Guide To The Galaxy’ with Karthik Srinivasan to find out how Colgate tried to break the conventional beauty standards but failed in a few ways

Check out the YouTube video here: https://youtu.be/p4dRMp-Q900

Colgate’s advertisement links:

1. New Colgate Visible White O2, a teeth whitening revolution, that whitens teeth in just 3 days

2. https://www.youtube.com/watch?v=xSjbP3PI5wc

3. https://www.youtube.com/watch?v=n_b9EZMbVfQ

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

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