Last month, Google announced it is no longer planning to roll-out a ‘user-choice’ feature allowing users to opt out of being tracked by third-party cookies on Chrome. Notably, Anthony Chavez, VP Privacy Sandbox at Google, said in a blogpost that this decision comes off the back of industry feedback.

On this episode of the Performance Marketing Unlocked podcast, Jyoti Rambhai, PMW's Premium Content Editor (1:44 ), joins host Joe to put this news under the magnifying glass and analyse exactly what this means for the industry at large.

Together, the pair attempt to answer some key question, such as: are third-party cookies here to stay? Is first-party data still an industry priority? And does Google feat the DOJ will really force it to sell Chrome?

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(1:44 ) Google is not deprecating third-party cookies on Chrome – why?

(13:41 ) Is user privacy really an industry priority?

~ Further reading ~

Google reveals third-party cookies are here to stay

‘Stop thinking about what Google is going to do next’: Adland reacts to third-party cookie plans being scrapped

The future lies in first-party data: Lessons learnt from Google’s 'flip-flopping' decisions

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