Will AI help or hinder e-commerce competition with Amazon?
Description
Savvy shoppers recently realised that Amazon's AI shopping assistant Rufus now uses memory signals, signalling the e-commerce giants' continued ambitions to innovate with automation.
On this episode of the Performance Marketing podcast, host Joe is joined by Sue Azari, e-commerce Industry Consultant at Appsflyer, to discuss AI's influence on e-commerce, and whether the technology is helping or hindering competition with industry giants such as Walmart and Amazon.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
Is AI further affirming Amazon's e-commerce dominance? (1:00 )
What opportunities and threats is the e-commerce industry facing? (17:22 )
PMW's Resell Me a Pen Challenge (25:20 )
~ Further reading ~
Amazon Rufus’ memory upgrade signals ‘massive shift’ for e-commerce
Tech giants dominate list of world’s most valuable brands
Why Amazon will not devour advertising
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