How to make privacy a loyalty driver for your brand
Description
Consumers are more concerned about privacy than ever before and yet they are demanding more personalisation from advertisers. How can brands walk this tightrope and balance privacy and transparency with an effective strategy for gathering and utilising data? The answer is simple, trust. Unfortunately, building trust is not quite so simple.
On this episode of the Performance Marketing Unlocked podcast, Zac Eller, General Manager, Global Partnerships & Business Development at ExpressVPN, joins host Joe to detail exactly how marketers can make privacy a unique selling point for their brand and crucially, use it to build and maintain customer loyalty.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
Why has privacy become even more important in 2025? (1:55 )
What exactly does a VPN do? (14:59 )
PMW's Resell Me a Pen Challenge (26:35 )
~ Further reading ~
AI browsers, Netflix's advertising boom and Apple's privacy warning
85% of agencies are turning to third-party data to reduce reliance on advertisers
Could 2025 be the start of the golden age of marketing measurement?
Hosted on Acast. See acast.com/privacy for more information.
United States
