How to survive in a zero-click search world
Description
AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?
On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what marketers can do to respond.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
Which big tech platform had the best Q2? (1:19 )
What drove growth in Q2? (18:38 )
PMW's Resell Me a Pen Challenge (26:45 )
~ Further reading ~
How do you judge creative campaign success in a zero click world?
1% click-through rate: How Google AI Overviews is killing publishers
Don’t fear the scraper: AI needn’t be a threat
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